The opportunity to earn high margins from sales of handset accessory products is becoming an increasingly attractive proposition, not only for OEMs, ODMs, distributors and retailers, but for handset vendors and mobile operators as well. Handset vendors are realizing that accessories can contribute to increasing sales of their high-end devices, and mobile operators are finding that accessories can lead to higher ARPUs as they provide better comfort, convenience, and user experiences of mobile services. Also, handset accessories provide handset vendors and mobile operators further opportunities in brand building and promotion, as well as in expanding their product offerings. This study focuses on handset accessories and the market for these products, including in-depth analysis for both in-box as well as aftermarket handset accessories.
Phone Accessories
